In the last few months, many businesses have experienced issues sending out company emails and newsletters to their customers. There have been many complaints of customers not receiving these emails, even though they may not have experienced this particular issue before. So, what happened? WebMail providers use 'email scores' to rate emails on a scale of 1-10 due to a variety of factors. If you receive below a 5-point rating, there is a high chance that your email will be 'spammed out' and never make it out to your customers email box. Recently, WebMail providers have raised their standards on the email score system to reduce spam emails, which is why more and more businesses are experiencing issues with sending out emails.
Why are your emails being marked as spam?
The email score system is designed to protect users from receiving spam emails, but it can also harm companies who are trying to connect to their clients. Company emails can be marked as spam for the following reasons:
Check your email score
If you followed all the tips and tricks above and are still having issues, use email score testing sites like Mail-Tester.com to gain a better understanding of what you are doing wrong. Mail Tester will give your email a score out of 10 and list some areas that you can improve on. Mail Tester will calculate this score based on whether:
Use Mail Tester as a tool to test and improve your email practices, which can help ensure customers will always be receiving your emails.
Here is a simple example of us trying to improve your email score using Mail-Tester.com.
We followed the advise from Mail-Tester.com and made some changes to the SPF and DKIM records and now our score has improved.
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